the business of wedding photography

Most photographers enter the market, thrive for a year or two because they are priced so low, but then ultimately fail because they never did the work to create a business plan that would carry them into years 4, 5, 6, and beyond. In the past 7 years, I’ve seen many wedding photographers enter the market and, just as quickly, fade away. Why? Because they don’t understand the business side of things.

If you want a business that will pay your bills, support you + your family, help you save for retirement, and allow you the freedom to enjoy the perks of working for yourself, you NEED to understand the business side of things. If you don’t know how to calculate your cost of goods, your cost of doing business, your expenses, your taxes... then you can’t price yourself for profit. And if you don’t price yourself for profit, you’ll be out of business quickly... like so many photographers before you.  Wouldn't it be nice to lay the groundwork for a successful business from the very beginning?

A workshop INTENSIVE by dana cubbage

Yes! I need this! tell me more!

The Business of Wedding Photography Workshop is completely focused on the business side of things. I’m going to be real + honest with you about the stuff that REALLY matters.

No styled shoots, no daydreaming by the pool... none of the fluff.

$500 (includes workshop & lunch)


We will dive deep into business basics like licenses, insurance, contracts, sales tax, business structure, savings + reserves... all of the super important foundational aspects of your photography business. We’ll dig into pricing theory and I’ll help you figure out what you need to be charging in order for your business to survive. We’ll talk about workflows, systems + procedures, and marketing. Lastly, I’ll offer an optional website and portfolio review for those who want some real, honest feedback on their work and web presence.

This intensive one day workshop will be hosted in my home and open to only 6 photographers. I want this to be an intimate learning environment where we can all talk openly + honestly about business.  

+ $150 for the optional website + portfolio review

she had a cocktail in her hand and confetti in her hair.

- kate spade

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